CRM Specialist

22.04.2022 / Mediaplus / Milano

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Job Description

All'interno del Marketing team e come CRM Specialist, la figura di occuperà di supportare il set-up e l'esecuzione della strategia di customer relationship management in ottica multi channel, includendo email, SMS e push notifications.

Responsabilità:

• hands-on execution of all campaigns
• Setup and maintenance of triggered and recurring communications
• Collaboration to the definition of communication calendar per country, liaising with Editorial
• Creation of copy and scheduling of communications
• Definition of targeting strategy and creation of clusters
• Review of templates and continuous improvement
• Monitoring of results and ongoing reporting
• Management of communication platforms per channel
• Analisi e report dei principali KPIs relativi alle campagne online, web properties e CRM;
• Gestione e coordinamento dei rapporti con fornitori, concessionarie e Headquarter in ambito digital marketing;
• Own and share best practices within digital marketing communications

The Successful Applicant

• Bachelor's degree in marketing, communications or related field
• At least 2 years of relevant business experience preferably in ecommerce or KPIs driven organizations
• Previous experience in CRM and database's management within digital companies or agencies
• Perfect understanding of performance driven email marketing and digital business KPIs
• Experience in marketable database growth (acquisition) strategies, and in executing email marketing campaigns such as triggered, newsletter, promotional, and post-purchase streams, measuring performance and optimizing to KPI targets
• Highly motivated and passionate digital communication specialists
• Creative and analytical
• Excellent knowledge of Italian and English written expression
• Desired familiarity with customer relationship management systems, including segmentation
• ADOBE suite tools is a plus
• Automotive market knowledge is a plus

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